Primary goal of Search Engine Optimization is to create visibility for your website or a web page in a search engine’s “organic” (unpaid) results for your business. Google Search results are returned from Google’s search index. Google’s search index is constantly evolving as content is added and modified on the web. The changing content, as well as updates to Google’s ranking algorithms, can cause URLs to change position in search results, and possibly, though less likely, be removed.
As an effective Internet marketing strategy, Search Engine Optimization (SEO) considers how search engines work, study statistical data about what type actual terminology people use to search on search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
We develop a short-term and long-term search engine optimization strategies starting with optimization of your current web site and track the results. We then build a long-term SEO strategy collaborating with you about your business field’s particular trends, your seasonal offerings and promotions.
96% of online users, start their online visit with a search
Social media marketing refers to the process of gaining website traffic or attention through social media sites.
Social media feeds enable users to discover new content like as news stories, and it is considered as a search activity. Social media can also help build links that in turn support into SEO efforts. Many people also perform searches at social media sites to find social media content. Social media marketing(SMM) is a form of internet marketing that implements various social media networks in order to achieve marketing communication and branding goals. Social media marketing primarily covers activities involving social sharing of content, videos, and images for marketing purposes.
We help you reach your established as well as potential client base on the popular social media platforms and follow the raising trends to adopt the latest emerging platforms.
An effective social strategy can help you grow your business, maintain your social presence and engage with the audience.
Social media by numbers
- 33% of North Americans follow a brand in social media
- 56% of North Americans have a profile on a social networking site
- 22% of North Americans use social networking sites several times per day
- 68% of North Americans using social networks said that one of those networks had an influence on their buying decisions
- 55% of North Americans aged 45 to 54 have a profile on a social networking site
Content marketing’s purpose is to attract and retain customers by consistently creating and curating relevant and valuable content with the intention of changing or enhancing consumer behavior. It is an ongoing process that is best integrated into your overall marketing strategy, and it focuses on owning media, not renting it.
Basically, content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty.
And they do. Content marketing is being used by some of the greatest marketing organizations in the world, including P&G, Microsoft, Cisco Systems, and John Deere. It’s also developed and executed by small businesses and one-person shops around the globe. Why? Because it works.
5 key goals for content marketing
Geotargeting is the practice of delivering content to a consumer — via mobile or web — using geographic location information about that individual. At a basic level, a business can focus its reach to consumers located in a defined geographic area such as a state/province or a city. But location often provides much deeper, more meaningful and identifiable traits that tell you what a person wants, needs or is interested in.
Geotargeting doesn’t always mean you have to capture where someone is physically located. Consumer intent is conveyed all the time by search queries, and location is a commonly included term. Consumers often narrow their own searches by adding in the name of a city or district.
For example, “Montreal gyms” or “coffee shops near downtown Toronto” or “West Island restaurants” provide location intent that you can target. Based on the targeted demographic we focus on location terms such as neighborhood, community name, nearby landmarks, popular venues, tourist destinations, well known street names, local jargon and other keywords that will help you get found when a consumer is searching for businesses around you.
The most important questions you must ask and answer
- Where do your potential clients come from ?
- How are they looking for information about your business ?
- What do they find on Google search results ?
- What they will think and believe about your product/service and quality ?
- How they will feel about your business ?
Behavior of website users are not different from in field or on site customers. Website visitors glance at the pages that interest them, scan some of the text, and click on the first link that catches their attention or vaguely resembles the thing they’re looking for. In fact, there are large parts of the page they don’t even look at.
Most users search for something interesting (or useful) and clickable; as soon as some promising candidates are found, users click. If the new page doesn’t meet users’ expectations, the Back button is clicked and the search process is continued.
Users appreciate quality and credibility. That is why the content is at least as important at the website design which supports it.
You have 10 seconds to leave an impression and tell them what they’ll get out of your website and company.
Reach Your Potential Clients
All you need is your desire to make it happen.
Tell us your goals for your business, and we’ll handle the rest.