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Digital Marketing & Methodology 2018-03-22T12:35:43+00:00

Digital Marketing & Methodology

Our lives are so infused with digital media that all potential clients have access to all information at any time and any place they desire. Digital media has become the primary source of entertainment, news, shopping and social interaction. Today’s consumers are not satisfied with just what your company says about your products, services and/or brand,  they also want to know what the media, their friends, relatives, peers, are saying as well. People want to do business with the brands they recognize, trust and communicate in a personalized level.

The success of the packages we can offer for digital marketing is essentially based on one fundamental step: Accurate assessment of the client.

As our experience has shown, we can categorize clients in three groups. Following is the information for each individual group and the different approaches and the methodology for achieving success with a digital marketing campaign.

I. Reference Point Positioning and Brand Initiation

For clients where the effect of such digital marketing campaign is not a direct impact on consumer sales but it is to guide the existing demand towards the client’s products and services. For instance, pharmaceutical companies, law firms, medical clinics, machinery partially/completely finished product manufacturers, etc… where the consumer demand is influenced by third party’s “subjectively suggestive” criteria. The goal is to inform the consumer about the client’s solutions/offerings for this demand, have the consumer inquire about it through the third party consultancy.

As a case study, since it is highly popular we can analyze a company in a pharmaceutical field. Since in most cases there is no expectation of direct sales, the ultimate goal is to guide the consumer’s existing demand towards the client’s (pharmaceutical company) solutions/offerings.

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For example, if the client is offering a new medication/supplement for a headache, here is the methodology we follow to achieve success in digital marketing:

  • Creating/Modifying the Website with high density variations of the words to be indexed in relevant queries in search engines.
  • Creating a density based on the brand and offered products and services. Before implementing the density of the terms, there is a research to be done. The terminology and the words to be used and the density of them are based on the results of such analysis.

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  • Creating informative and independent content about the brand, products and services and then syndicating it the to 3rd party relevant information sites/portals/social media platforms.
  • Manage customer relationships across a variety of channels – both digital and traditional.
  • Initiate dynamic customer interactions.

II.Lead Generation and Brand Initiation

For clients where the effect of such a digital marketing campaign is to generate sales and/or to reach potential clients by generating demand and/or guiding the existing demand towards the client’s products and services in B2B and/or B2C level. For instance, clothing manufacturers, retailers, service industry, consultancy firms, tourism industry, etc… The goal is to inform the consumer about the client’s solutions/offerings for this demand, and position the client as an alternative and/or convenient supplier.

As a case study, we can analyze a company in a fleet management and transportation field. In such a case, while there is no expectation of automated on-line sales, there still is a goal of direct sales and the sales are concluded by written correspondence and/or face-to-face/teleconference meeting. The ultimate goal is either to guide the consumer’s existing demand towards the client’s (fleet management company) solutions/offerings or acquire potential future client by providing them information about capabilities and conveniences of the company.

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Here is the methodology we follow to achieve success in Lead Generation and Brand Initiation digital marketing:

  • Creating/Modifying the Website with high density variations of the words to be indexed in relevant queries in search engines.
  • Creating a density based on the brand and offered products and services. Before implementing the density of the terms, there is a research to be done. The terminology and the words to be used and the density of them are based on the results of such analysis.
  • Vertical positioning in professional networks, and placement in horizontal networks.
  • Email broadcasting campaign to the potential/repeat clients.

  • Running PPC campaign on search engines and social media platforms
  • Creating interactive content on variety of social media platforms to create a “word of mouth” effect.

At the end of the campaign we aim to achieve the familiarity of the pharmacists/doctors/clinics where the product is suggested and having the consumer know about the product so they can inquire about it pro-actively from their pharmacists/doctors/clinics.

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  • Creating informative and independent content about the brand, products and services offered and then syndicating the content to 3rd party platforms.
  • Manage customer relationships across a variety of channels – both digital and traditional.
  • Initiate dynamic customer interactions.
  • Placement of relevant but non-competing information snippets (for acceptance) on major transport/fleet brokerage portals and outbound content integration where is available.
  • Integration of reference oriented testimonials and reviews of the past experiences and completed projects from existing client base.

III.E-Commerce Sales Generation and Brand Initiation

For clients where the effect of such a digital marketing campaign is to generate on-line sales by creating demand and/or guiding the existing inquiries towards the client’s products and services in B2B and/or B2C level. For instance, retailers who want to facilitate their clients’ purchases by on-line offerings, manufacturers who want to open a direct on-line retail channel, custom design product manufacturers etc… The goal is to inform the consumer about the client’s offerings, conclude the sale on live on-line environment, process and administer the order fulfillment for the pending orders, provide after sale services for the clients, integrate the on-line store for the conventional accounting system and position the client as an alternative and/or convenient supplier.

As a case study, we can analyze a company in on-line jewellery retailing field. In such a case, the goal is to build confidence in client towards the company/web-site and conclude the sale on-line. The ultimate goal is to guide the consumer’s existing demand towards the client’s (on-line jewellery company) products.

E-Commerce Sales Generation and On-Line Branding

Here is the methodology we follow to achieve success in E-Commerce Sales Generation and Brand Initiation digital marketing:

  • Creating/Modifying the Website with high density variations of the words to be indexed in relevant queries in search engines while keeping the database output to act as statically rendered individual pages to facilitate the search engine indexing.

At the end of the campaign we aim to achieve the familiarity of the pharmacists/doctors/clinics where the product is suggested and having the consumer know about the product so they can inquire about it pro-actively from their pharmacists/doctors/clinics.

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Before implementing required terms to create the density, there is a research to be done. The terminology and the words to be used and the density of them are based on the results of such analysis.

  • Creating informative and independent content about the brand, products and services offered and then syndicating the content to 3rd party platforms.
  • Manage customer relationships across a variety of channels – both digital and traditional.
  • Initiate dynamic customer interactions.
  • Placement of relevant but non-competing information snippets (for acceptance) on major transport/fleet brokerage portals and outbound content integration where is available.
  • Integration of reference oriented testimonials and reviews of the past experiences and completed projects from existing client base.

Getting Results

The methodology we have structured is solely based on logical analysis of successful digital marketing campaigns and applied SEO experiences we’ve accumulated through out the years.

There are no short cuts or cheats in digital marketing strategies, as competitive as the market is, conventional print media and TV/Radio advertisement ROI ratio is getting weaker as the alternatives increase and the content of such “customer acquirement” channels are becoming redundant. Present time represents the brightest opportunity for businesses to have an open mind and position themselves well in on-line environment.

Let’s Use the Internet to Reach Your Potential Clients

All you need is your desire to make it happen.

Tell us your goals for your business, and we’ll handle the rest.

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