For clients where the effect of such a digital marketing campaign is to generate sales and/or to reach potential clients by generating demand and/or guiding the existing demand towards the client’s products and services in B2B and/or B2C level. For instance, clothing manufacturers, retailers, service industry, consultancy firms, tourism industry, etc… The goal is to inform the consumer about the client’s solutions/offerings for this demand, and position the client as an alternative and/or convenient supplier.
As a case study, we can analyze a company in a fleet management and transportation field. In such a case, while there is no expectation of automated on-line sales, there still is a goal of direct sales and the sales are concluded by written correspondence and/or face-to-face/teleconference meeting. The ultimate goal is either to guide the consumer’s existing demand towards the client’s (fleet management company) solutions/offerings or acquire potential future client by providing them information about capabilities and conveniences of the company.