Many businesses are failing to take full advantage of all of the online opportunities they have for marketing their businesses. One of these is the Local Search of search engines. The concept of using Local Searches has only become well used over the past year. In fact, approximately 36% of search engine queries are Local Searches that involve adding a geographic term, such as the postal code/zip code, town or city, to a search engine search.
By performing a Local Search, Internet users can reduce the number of results that are brought up by a search.
This makes it easier to bring up more meaningful search results because only those businesses that are related to the search are brought up in the results. If you search “flowers + laval + Quebec”, the search engine will bring up only flowers related results that are located in Laval – Quebec rather than the thousands of flower related businesses on the Internet. With a Local Search, the results are even shown clustered on a map so the user can easily see which ones are located closest to them.
Armed with this information, we can use the Internet to help make your business a success. In order to help your customers find you, we need to help them find you when they perform a Local Search.