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Social Media Marketing 2018-03-22T12:35:43+00:00

Social Media Marketing

Social media is one of the most powerful tools in your marketing arsenal. When its used correctly it can create a strong personal connection with your potential customers. However, a good social media marketing strategy requires a clear plan.

Social media marketing can help you accomplish some specific goals;

  • Increasing website traffic
  • Building conversions
  • Brand Initiation
  • Creating a brand identity and positive brand association
  • Establishing communication and interaction with existing and potential clients

Internet Users on Social Media

Facebook 44%
Youtube 22%
Twitter 5%
Instagram 2%
Pinterest 1%

How can you benefit from Social Media Marketing?

92% of marketing specialists state that their social media initiations result in greater exposure for their businesses, while 80% of marketing specialists state that their social media efforts increased traffic. Under the light of these statistics, social media marketing is a crucial marketing channel needed to be capitalized on by every business.

Better understanding of existing and potential clients

For every business, the key to success is knowing your customers. Social media makes this easier than ever. Social networks allow you to see what your potential customers are talking about while getting to know them. Businesses should use these networks to gather consumer information to better cater to their needs and provide them with the information they’re looking for.

Better Customer Service

Social media networks facilitate the communications between the businesses and customers by creating interactive relations utilizing customers comments in real time. Even if you have a dedicated customer service department available by email and phone, it’s important to handle issues via the method of communication consumers prefer. Customers want to be assured that if they have a problem, they can easily be helped. Customers using one of the common social networks such as Facebook and Twitter, can communicate with you directly.

How effective social media marketing is ?

83 percent of small B2C businesses and 55 percent of small B2B companies identify Facebook as being the most effective social media platform to use for marketing.

Statistic: If social media is effective for your organization, which network do you find the most effective? | Statista
Find more statistics at Statista

Better returns on your investment (ROI)

If you are in search of new and innovative methods in reducing your marketing costs,  social media marketing is a great, cost-effective way to get your brand in front of fans and potential customers.  Facebook, Twitter, LinkedIn and Pinterest allow you to promote and share content with no cost outside of your own time spent.

These platforms also offer advanced, but affordable advertising platforms you can use to target your consumers with demographic, keywords and interest-based campaigns.

 

 

Let’s Use the Internet to Reach Your Potential Clients

All you need is your desire to make it happen.

Tell us your goals for your business, and we’ll handle the rest.

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