92% of marketing specialists state that their social media initiations result in greater exposure for their businesses, while 80% of marketing specialists state that their social media efforts increased traffic. Under the light of these statistics, social media marketing is a crucial marketing channel needed to be capitalized on by every business.
Better understanding of existing and potential clients
For every business, the key to success is knowing your customers. Social media makes this easier than ever. Social networks allow you to see what your potential customers are talking about while getting to know them. Businesses should use these networks to gather consumer information to better cater to their needs and provide them with the information they’re looking for.
Better Customer Service
Social media networks facilitate the communications between the businesses and customers by creating interactive relations utilizing customers comments in real time. Even if you have a dedicated customer service department available by email and phone, it’s important to handle issues via the method of communication consumers prefer. Customers want to be assured that if they have a problem, they can easily be helped. Customers using one of the common social networks such as Facebook and Twitter, can communicate with you directly.